Curriculum Vitae Derek J Willis

2005- to Date
Successful completion of the "University of Cambridge Local Examinations Syndicate" "Certificate of English Language Teaching to Adults" (CELTA) course and London Chamber of Commerce & Industry. Further Certificate for Teachers of Business English (with distinction).
English language trainer.

1990 - 2004 Zurich Advice Network / CAG / VFS Europe
Self-employed Financial Advisor with full autonomy for the day to day running of a successful franchise. Key areas include business planning, managing financial targets, marketing and setting/achieving sales targets. In addition my experience includes that of a Field Sales Coach accompanying Financial Advisors on client meetings to ensure implementation of the Financial Services Authority regulatory guidelines and implementation of ongoing training programmes.

1989 - 1990 Star Products Packaging Ltd
Sales Manager with responsibility for a sales team of three field representatives and eight office-based sales executives. Main duties included agreeing performance standards, training and monitoring of all members of the department ensuring sales targets achieved and company procedures programme implemented.

1974 - 1989 Mars Confectionery (UK) Ltd
Field Sales Manager (seconded to CPM International plc) responsible for a team of seven Sales Managers controlling a team of approximately ninety Sales Merchandisers across southern England. Responsibility of operation included recruiting, training and monitoring of subordinates to achieve performance targets agreed with Sales Director. Developed and instigated "Training to Train" programme for subordinates with continual monitoring of results to improve departments effectiveness. Ongoing control of agreed budgets including planning and organising monthly training meetings and annual sales conferences.

Regional Account Manager managing a portfolio of key account contacts including Tesco, Woolworth, Boots and the Co-op. Key performance areas included negotiation of local display and promotional agreements to maximise sales.

Sales Representative managing a territory of multiple retail outlets comprising of many of the key UK retailers (Sainsbury, Tesco, Asda, Boots and Woolworth) with responsibility to negotiate local display agreements and implement nationally agreed standards thus ensuring company quality standards maintained.

Background
With experience as both a self-employed individual and as an employee of a large multinational I have achieved success in both environments by implementing systems and controls to ensure that the sales objectives have been met or exceeded. This has involved operating as a team member using my interpersonal skills to communicate with both subordinates and Main Board Directors. As a franchisee, I have extensive experience in working as an individual making key decisions on the direction of the franchise. Throughout my career I have attended numerous training courses covering a wide range of subjects ensuring that my skills as a good communicator, trainer and manager are continually developed.

Qualifications
Certificate in English Language Teaching to Adults. (CELTA).
London Chamber of Commerce & Industry. Further Certificate for Teachers of Business English (with distinction).
Chartered Insurance Institute International Planning Certificate.
Chartered Insurance Institute Financial Planning Certificates (1, 2, & 3).
Chartered Insurance Institute Mortgage Advice Qualification.